lets push it
Mobile app marketing & the simple solution of push notifications.
Many business owners don’t realise how a self branded mobile app, can help their business to grow and thrive.
A common misconception we often hear is : “I have a web site already, so I don’t think we need this”.
That’s great you already have your website running, we can use this information.
Lets think about how you connect to your customers.
This is most commonly done via social media and email marketing. So how do they see what you have to share and offer? Do you have to wait for them to see or find your posts, check their email inboxes or search for you on the internet? What do your site analytics say about this?
By leaving it up to the customer you are already reducing your ability to convert sales, service bookings and engage your intended audience.
These are indirect marketing tools and your business is reliant on the customer doing the hard work to find you.
But how would an app change this?
Simply. Push Notifications.
Imagine capturing your audience, sharing what you want to share, when you want to share it – and hold the phone – they see it!!! What? No! Really? It must be magic!
Well it’s not really magic but its super effective and your marketing efforts will be rewarded!!
The simple event of sending a push notification to your customers (clients or members), can include anything from an alert of a cool new app feature or content, to a special on those amazing doughnuts, to a discount for a last minute booking or appointment or sharing your big event.
The world is your push notification oyster!
You can even link your special, deal, event, notices or image to a feature in your app. For example, publicise your upcoming function with a direct link to your event listing and voila easy bookings are made quickly and effortlessly.
We are living in a digital society where it is paramount that what is required of the customer results in an efficient, easy transactions to reflect the value of their time, energy and finances. Reward the customer with simplicity and they will reward you with loyalty and referrals.
Want to find out if a mobile app could help your business?
Book a discovery session and lets chat!
